Luxury Online: Styles, Systems, Strategies (2010) by Uche Okonkwo [Dr.Soc]

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Luxury Online: Styles, Systems, Strategies (2010) by Uche Okonkwo [Dr.Soc] (Size: 4.64 MB)
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Luxury Online: Styles, Systems, Strategies

Author: Uche Okonkwo
Hardcover: 320 pages
Publisher: Palgrave Macmillan; 2010 edition (February 26, 2010)
Language: English
ISBN-10: 0230555365
ISBN-13: 978-0230555365
Format: PDF


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Summary:

This new book focuses on the analysis of the online strategy and development of the luxury industry, tracing the evolution of the Internet from a means of communication to a trade and distribution channel. The author provides a comprehensive evaluation and a critical assessment of the tactics required for the management of luxury brands online.
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Luxury Online: Styles, Systems, Strategies (2010) by Uche Okonkwo [Dr.Soc]