Licensing, Selling and Finance in the Pharmaceutical and Healthcare Industries [StormRG]

Author: Martin Austin
Hardcover: 176 pages
Publisher: Gower Pub Co; New edition edition (November 28, 2012)
Language: English
ISBN-10: 1409450791
ISBN-13: 978-1409450795
Format: Retail PDF
Reader Required: Adobe Reader, Foxit, Nitro, Adobe Digital Editions

Note: This is the eBook of the printed book and may not include any media, website access codes, or print supplements that may come packaged with the bound book.

Tested on the above readers with no problems on laptop and Android tablet.
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Licensing, Selling and Finance in the Pharmaceutical and Healthcare Industries is an assessment of the turbulent state of pharmaceutical and biotechnology markets as we enter the second decade of the 21st Century. At the same time, the book offers a cautionary evaluation of the future financing of innovation in terms of what's gone wrong and how to succeed in the future.Martin Austin explores the challenge that the pharmaceutical (and related) industries face in terms of balancing short term, cost containment and expenditure control in areas such as internal research and development; whilst embracing in-licensing and the acquisition of innovative therapies to counteract their impending portfolio weaknesses in the mid to longer term.The first part of the book provides an engaging and convincing perspective on the context in which the industry currently finds itself; the second part is a pragmatic guide to commercialising your intellectual property; including how to recognise and value what you have as well as the new ways of working that you will need to adopt when negotiating, collaborating and contracting in partnership and alliance with others.Commentators have described in great detail the cocktail of commercial, clinical and social issues that threaten to overwhelm the pharmaceutical industry; Martin Austin's book offers a very distinctive perspective on these issues and their solution.