Laudon and Laudon - Managing the digital firm - 12th Edition

We wrote this book for business school students who want an in-depth look at how today's business firms use information technologies and systems to achieve corporate objectives. Information systems are one of the major tools available to business managers for achieving operational excellence, developing new products and services, improving decision making, and achieving competitive advantage.
Students will find here the most up-to-date and comprehensive overview
of information systems used by business firms today.

When interviewing potential employees, business firms often look for new hires who know how to use information systems and technologies for achieving bottom-line business results. Regardless of whether a student is an accounting, finance, management, operations management, marketing, or information systems major, the knowledge and information
found in this book will be valuable throughout a business career.