Kool Aid Man (1982) (Atari 2600)

Kool-Aid Man is an Atari 2600 and Intellivision video game based upon the television commercial character Kool-Aid Man. A second, unique video game cartridge was also made for the Intellivision.


Kool-Aid Man is centered around the Kool-Aid Man, the long time television mascot of the popular beverage Kool-Aid.

The target audience of the beverage has always been young people, and as a result the beverage has always made an attempt to keep up with the interests of its target audience. The Kool-Aid Man has appeared in commercials breaking through walls and riding skateboards, always attempting to stay cool in the eyes of children. In the 1980s, video games were the fresh new thing, and in 1983, Kool-Aid Man was released for the Atari 2600. A second, unique version of the game was later released for the Intellivision. The game remains as one of the most obvious product placements in video game history, and in a further attempt at marketing the beverage, the game could be obtained for free by mailing in 125 proof of purchase points.[4]

While it was initially available exclusively through mail-order, it was later released through traditional retail outlets.