In Search of Stupidity: Over Twenty Years of High Tech Marketing Disasters [Merrill R Chapman][Retail PDF][2006][INFERNO]seeders: 10
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In Search of Stupidity: Over Twenty Years of High Tech Marketing Disasters [Merrill R Chapman][Retail PDF][2006][INFERNO] (Size: 3.11 MB)
Description In Search of Stupidity: Over Twenty Years of High Tech Marketing Disasters by Merrill R. Chapman Format(s): Retail PDF Pages: 406 Language: English Publisher: Apress Publish Date: September 26, 2006 ISBN: 978-1590597217 File Size: 3.11 MB In Search of Stupidity: Over Twenty Years of High-Tech Marketing Disasters, Second Edition is National Lampoon meets Peter Drucker. It's a funny and well-written business book that takes a look at some of the most influential marketing and business philosophies of the last twenty years. Through the dark glass of hindsight, it provides an educational and entertaining look at why these philosophies didn?t work for many of the country's largest and best-known high-tech companies. Marketing wizard Richard Chapman takes you on a hilarious ride in this book, which is richly illustrated with cartoons and reproductions of many of the actual campaigns used at the time. Filled with personal anecdotes spanning Chapman's remarkable career (he was present at many now-famous meetings and events), In Search of Stupidity, Second Edition examines the best of the worst marketing ideas and business decisions in the last 20 years of the technology industry. This second edition includes new chapters on Google and on how to avoid stupidity, plus the extensive analyses of all chapters from the first edition. You?ll want to get a copy because it: Features an interesting preface and interview with Joel Spolsky of "Joel on Software" Offers practical advice on avoiding PR disaster Features actual pictures of some of the worst PR and marketing material ever created Is highly readable and funny Includes theme-based cartoons for every chapter Author:  Merrill R. (Rick) Chapman has worked in the high technology and software industries since 1978 as a programmer, salesman, field sales engineer and marketer. He is the managing editor and publisher of Softletter, a twice monthly publication focusing on the business realities of running a successful software company. He is also the the president of Aegis Resources, a consulting firm that specializes in enabling software and high-tech companies to create lean, fast-moving marketing and sales operations that generate revenue quickly. Rick is also the author of The Product Marketing Handbook for Software (with the 5th edition due at the end of January, 2005) and co-author of The US Software and Distribution Guide. He enjoys writing, lecturing, and consulting about various aspects of high-technology marketing. The companies he has worked or consulted for include Ashton-Tate, IBM, EntireOne, Inso, Lucid8, MicroPro, Microsoft, Novell, DataEase, Stromberg, Sun, Ziff Davis and many others.  Sharing Widget |