Harvard Business Review, Clayton M. Christensen, Theordore Levitt, Philip Kotler, Fred Reichheld - HBRs 10 Must Reads on Strategic Marketing (Unabridged) (.M4B)

General Information=================== Title: HBR's 10 Must Reads on Strategic Marketing (Unabridged) Author: Harvard Business Review, Clayton M. Christensen, Theordore Levitt, Philip Kotler, Fred Reichheld Read By: Susan Larkin, Bernard Setaro Clark Copyright: 2015 Audiobook Copyright: 2015 Publisher: Audible Studios Duration: 6 hours, 48 minutes, 4 seconds Chapters: 10Media Information================= Source Format: Audible AAX Source Sample Rate: 22050 Hz Source Channels: 2 Source Bitrate: 63 kbits Lossless Encode: Yes Encoded Codec: AAC / M4B Encoded Sample Rate: 22050 Hz Encoded Channels: 2 Encoded Bitrate: 63 kbits Ripper: inAudible 1.75Book Description================New from the best-selling HBR's 10 Must Reads series. Stop pushing products - and start cultivating relationships with the right customers. If you listen to nothing else on marketing that delivers competitive advantage, hear these 10 articles. We've combed through hundreds of articles in the Harvard Business Review archive and selected the most important ones to help you reinvent your marketing by putting it - and your customers - at the center of your business. Leading experts such as Ted Levitt and Clayton Christensen provide the insights and advice you need to: Figure out what business you're really in Create products that perform the jobs people need to get done Get a bird's-eye view of your brand's strengths and weaknesses Tap a market that's larger than China and India combined Deliver superior value to your B2B customers End the war between sales and marketing Looking for more Must Read articles from Harvard Business Review? Check out these titles in the popular series: HBR's 10 Must Reads: The Essentials, HBR's 10 Must Reads on Communication, HBR's 10 Must Reads on Collaboration, HBR's 10 Must Reads on Innovation, HBR's 10 Must Reads on Leadership, HBR's 10 Must Reads on Making Smart Decisions, HBR's 10 Must Reads on Managing Yourself, and HBR's 10 Must Reads on Teams.