Gruen Planet S04E13 WS PDTV XviD-W4F

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Gruen.Planet.S04E13.WS.PDTV.XviD-W4F

RELEASE iNFO


Release Date2011.10.27
Air Date2011.10.26
GenreAdvertising Analysis / Satire



EPiSODE iNFO


Wil Anderson is joined by Todd Sampson (Leo Burnett), Russel
Howcroft (Y&R Group), Lauren Miller Cilento (Harry M Miller Group)
and Stuart Gregor (Liquid Ideas).

Its that time of the year again. The Melbourne Spring Racing
Carnival, the annual PR and clotheshorse race that stops the nation.
What does Joan Collins, Sarah Jessica Parker, Dame Nellie Melba,
Carson Kressley, Jean Shrimpton and Snoop Dog all have in common?
Theyve all have been on the celebrity guest list at Flemington. How
much do companies pay for their attendance? What are the
responsibilities of a good tent guest? And the question of
everyones lips, will Leo, Shane and Liz turn up this season?

On the Spin Cycle this week, we look at the marriage of death and
publicity.

From the World of Advertising and image control, The Renovators will
look at Hungry Jacks: new burgers, new slogan, new healthier
repositioning. From next year, in NSW it will be mandatory to
include kilojoule counts on fast food menus. Last week, Hungry Jacks
got in early, the first chain to roll out the changes. Whats the
value of that in PR terms? Is it possible to sell the Ultimate
Double Whopper, voted the unhealthiest fast food in Australia,
alongside plastic cups of raw vegetables?

And on The Pitch, returning to the racing theme, a campaign to
convince Australians to ignore the Melbourne Cup.

Braincells Vs sense.

http://www.abc.net.au/tv/gruenplanet/



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