Go Logo! A Handbook to the Art of Global Branding: 12 Keys to Creating Successful Global Brands - PDF - [alotofthings]

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Added on April 21, 2016 by alotofthingsin Books > Non-fiction
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Go Logo! A Handbook to the Art of Global Branding: 12 Keys to Creating Successful Global Brands - PDF - [alotofthings] (Size: 102.29 MB)
 1592535178 Go Logo Handbook of the art of global branding.pdf102.29 MB

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Unique among branding or creative guideline books, this book examines the enormous influence of both “commercial persuasion” and “societal persuasion” branding—and looks closely at the crucial role creative brand warriors play in building and sustaining winning designs. A primary focus is on exploring what it takes to be a successful creative in the global branding wars as defined by the 12 branding determinants. Global brands, such as Starbucks, Google, Burger King, Delta Airlines, and more, demonstrate the unique traits that make them successful brands.

Hardcover: 208 pages
Publisher: Rockport Publishers; Hardcover w/jacket edition (March 1, 2010)
Language: English
ISBN-10: 1592535178
ISBN-13: 978-1592535170

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Go Logo! A Handbook to the Art of Global Branding: 12 Keys to Creating Successful Global Brands - PDF - [alotofthings]