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Description Copyright Acquiring Editor: Andrea Dierna Editorial Project Manager: Kaitlin Herbert Project Manager: Malathi Samayan Designer: Matthew Limbert Morgan Kaufmann is an imprint of Elsevier 225 Wyman Street, Waltham, MA 02451, USA Copyright © 2014 Elsevier Inc. This book and the individual contributions contained in it are protected under copyright by the Publisher (other than as may be noted herein). Notices Knowledge and best practice in this field are constantly changing. As new research and experience broaden our understanding, changes in research methods or professional practices, may become necessary. Practitioners and researchers must always rely on their own experience and knowledge in evaluating and using any information or methods described here in. In using such information or methods they should be mindful of their own safety and the safety of others, including parties for whom they have a professional responsibility. To the fullest extent of the law, neither the Publisher nor the authors, contributors, or editors, assume any liability for any injury and/or damage to persons or property as a matter of products liability, negligence or otherwise, or from any use or operation of any methods, products, instructions, or ideas contained in the material herein. Library of Congress Cataloging-in-Publication Data Seufert, Eric Benjamin. Freemium economics : leveraging analytics and user segmentation to drive revenue / Eric Benjamin Seufert. pages cm Includes bibliographical references and index. ISBN 978-0-12-416690-5 (alk. paper) 1. Pricing. 2. Bundling (Marketing) 3. Marketing. 4. Demand (Economic theory) 5. Consumption (Economics) 6. Computer software industry—Case studies. I. Title. HF5416.5.S48 2014 658.8'16—dc23 2013037659 British Library Cataloguing-in-Publication Data A catalogue record for this book is available from the British Library ISBN: 978-0-12-416690-5 Printed and bound in the United States of America 14 15 16 17 18 11 10 9 8 7 6 5 4 3 2 1 For information on all MK publications, visit our website at www.mkp.com or www.elsevierdirect.com Sharing Widget |
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