Fortune - 15 March 2016 - pdf - zeke23

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Fortune - 15 March 2016 - pdf - zeke23 (Size: 47.94 MB)
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Fortune - 15 March 2016

English | 222 pages | True PDF | 48.00 Mb


Fortune is an American business magazine, published globally by Time Inc. and founded by Henry Luce in 1929. The magazine competes with Forbes and Bloomberg Businessweek in the national business magazine category and distinguishes itself with long, in-depth feature articles.[2] The magazine is best known for the Fortune 500, a ranking of companies by revenue that it has published annually since 1955

Fortune was founded by Time co-founder Henry Luce in 1929 as "the Ideal Super-Class Magazine", a "distinguished and de luxe" publication "vividly portraying, interpreting and recording the Industrial Civilization".[4] Briton Hadden, Luce's business partner, was not enthusiastic about the idea – which Luce originally thought to title Power – but Luce went forward with it after Hadden's sudden death on February 27, 1929.[5]

In late October 1929, the Wall Street Crash of 1929 occurred, marking the onset of the Great Depression. In a memo to the Time Inc. board in November 1929, Luce wrote: "We will not be over-optimistic. We will recognize that this business slump may last as long as an entire year."[6] The publication made its official debut in February 1930. Its editor was Luce; its managing editor was Parker Lloyd-Smith; its art director was Thomas Maitland Cleland.[7]
Fortune December 1941 issue

Single copies of the first issue cost $1 ($14.17 today).[6] An urban legend says that Cleland mocked up the cover of the first issue with the $1 price because no one had yet decided how much to charge; the magazine was printed before anyone realized it, and when people saw it for sale, they thought that the magazine must really have worthwhile content. In fact, there were 30,000 subscribers who had already signed up to receive that initial 184-page issue. By 1937, the number of subscribers had grown to 460,000 and the magazine turned half a million dollars in annual profit.


The June 16, 2014, issue of Fortune, featuring its Fortune 500 list

Editor Alan Murray
Categories Business magazines
Frequency Monthly (1930–1978)
Biweekly (January 1978 – October 2009)
Triweekly (since October 2009)
Total circulation
(2013) 830,000[1]
Founder Henry Luce
Year founded 1929; 87 years ago
First issue February 1930; 86 years ago
Company Time, Inc.
Country United States
Based in New York City, New York
Language English
Website fortune.com
ISSN 0015-8259

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Fortune - 15 March 2016 - pdf - zeke23