Ever After High (The Beginning - True Hearts Day)

An animated webseries based off of Matell's Ever After High toy line

After all.... The End is only the Beginning...

From Wiki

Ever After High storyline is based on the lives of the teenage children of famous fairytale characters who are supposedly destined to follow in their parents’ footsteps in order keep their stories alive throughout the generations. If they do not, these stories will cease to exist and the characters will disappear into oblivion. This controversial problem is the core conflict of the story.

The main characters are Raven Queen, who is unhappy with her destiny, and Apple White, who is destined to "live happily ever after." Raven would prefer to create a new destiny for herself, while Apple White believes that if Raven changes her own story, this will put her own "happily ever after" in jeopardy. The school is divided into two factions the "Royals" and the "Rebels". The Royals are supporters of Apple, who know they will have a "happily ever after" and are content with their fates. The Rebels are supporters of Raven, who prefer the idea of creating their own destinies. Many disagreements and fights result between the groups.

http://en.wikipedia.org/wiki/Ever_After_High