Email Marketing Basics - Lynda Tutorials - [GameSlim]

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Email Marketing Basics - Lynda Tutorials - [GameSlim] (Size: 607.29 MB)
 Email Marketing Basics.txt1006 bytes
 How Email Marketing Works 01 Welcomeq.mp47.51 MB
 How Email Marketing Works 02 Usingemail.mp421.68 MB
 How Email Marketing Works 03 Getjobdone.mp420.54 MB
 How Email Marketing Works 04 Appreciated.mp426.92 MB
 How Email Marketing Works 05 Permission.mp437.82 MB
 How Email Marketing Works 06 Collectinfo.mp430.9 MB
 How Email Marketing Works 07 Incentives.mp419.81 MB
 How Email Marketing Works 08 Format.mp436.33 MB
 How Email Marketing Works 09 Branding.mp417.97 MB
 How Email Marketing Works 10 Layout.mp428.28 MB
 How Email Marketing Works 11 Includelinks.mp433.66 MB
 How Email Marketing Works 12 Valuable.mp424.73 MB
 How Email Marketing Works 13 Offers.mp427.79 MB
 How Email Marketing Works 14 Calltoact.mp426.76 MB
 How Email Marketing Works 15 From.mp414.01 MB
 How Email Marketing Works 16 Subjectlines.mp427.56 MB
 How Email Marketing Works 17 Socialfeature.mp413.51 MB
 How Email Marketing Works 18 Mobilefriend.mp431.93 MB
 How Email Marketing Works 19 Mobilecalls.mp422.86 MB
 How Email Marketing Works 20 Blockedemail.mp424.12 MB
 How Email Marketing Works 21 Reducefilter.mp429.73 MB
 How Email Marketing Works 22 Evalclick.mp431.14 MB
 How Email Marketing Works 23 Tracknonclick.mp419.54 MB
 How Email Marketing Works 24 Automating.mp427.85 MB
 How Email Marketing Works 25 Goodbyeq.mp44.25 MB
 93391_84523_00_01_LA01_Welcome_2012Q4.txt1.75 KB
 93393_84523_01_01_LA11_UsingEmail.txt3.21 KB
 93394_84523_01_02_LA11_getjobdone.txt2.92 KB
 93395_84523_01_03_LA11_appreciated.txt3.9 KB
 93397_84523_02_01_LA11_permission.txt5.55 KB
 93398_84523_02_02_LA11_collectInfo.txt4.61 KB
 93399_84523_02_03_LA11_incentives.txt2.85 KB
 93401_84523_03_01_LA11_format.txt5.41 KB
 93402_84523_03_02_LA11_branding.txt2.63 KB
 93403_84523_03_03_LA11_layout.txt4.07 KB

Description

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Email Marketing Basics
56m 57s Appropriate for all Nov 15, 2011 Updated Nov 12, 2012

Let John Arnold show you how to get the most out of email marketing campaigns. This course offers strategies for building a quality list of subscribers and maintaining a company's brand and reputation by complying with spam laws, creating valuable email content, and ensuring emails are branded consistently. It also covers crafting marketing emails—from format and design to content—and analyzing the effectiveness of email campaigns.
Topics include:
Building an email list
Collecting email addresses
Offering incentives to increase signups
Deciding on a format for emails
Including links
Sending valuable offers
Creating effective From address and subject lines
Combing email with social media and mobile devices
Managing bounced and blocked email
Evaluating email click-through data
Automating email marketing
Subject:
Marketing
Author:
John Arnold

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Email Marketing Basics - Lynda Tutorials - [GameSlim]