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Publisher: Orpen Press; Reprint edition (December 31, 2006)
Language: English ISBN-10: 1842180983 ISBN-13: 978-1842180983  This is a quiet book about a rather important subject. Nothing is more fundamental than human thinking. Our thinking is excellent for technology and almost useless in human affairs. It is time we paid serious attention to 'thinking'. Complacency with our existing thinking habits is not only limiting but has become very, very dangerous. About Author: Edward de Bono has been called 'the father of thinking about thinking'. He has written 67 books with translations in 37 languages. His methods are taught in thousands of schools around the world and are mandatory on the curriculum in many countries. He is listed as one of twenty living visionaries by a leading Austrian business journal. Biography Dr. Edward de Bono is regarded as the leading international authority in the field of conceptual thinking and also the direct teaching of thinking as a skill. He originated the concept of "lateral thinking," which is now officially recognized in the Oxford English Dictionary-and which contributed to the success of the 1984 Olympic Games. He was a Rhodes Scholar at oxford and has held faculty appointments at the universities of Oxford, Cambridge, London, and Harvard. He has written twenty-seven books, which have been translated into twenty languages. These include: Opportunities; Lateral Thinking for Management; Future Positive; Atlas of Management Thinking; Wordpower; Children Solve Problems; Tactics: The Art and Science of Success; Conflicts: A Better Way to Resolve Them. He has also made a ten-part BBC series called "De Bono's Thinking Course" and two other television series. Dr. de Bono's instruction in thinking has been sought by many of the largest corporations in USA, Canada, Europe, and the rest of the world. These include: IM, Exxon, Shell, BP, Unilever, Procter & Gamble, Prudential, General Foods, Bell Telephone, Northern Telecom, Monsanto, DuPont, and ICI. He has given seminars all over the world, from Helsinki to Buenos Aires, from Toronto to Tokyo. Sharing Widget |