Doc Zone.Pet Pharm.04.Nov.2010.HDTV.XviD-Ekolb

Pet Pharm
Thursday November 4 at 9 pm ET on CBC-TV

Synopsis
ItΓΓé¼Γäós often said you can know a society by how well it treats its children. Increasingly, it seems, we need to add pets to the equation. Claire Labelle refuses to give up on her dog, Timi, despite his aggressive behaviour. Photo Credit: Emily Lockhart People now commonly see their pets as part of the family. Pet spas offer ΓΓé¼┼ôpawdicuresΓΓé¼┬¥; celebrity chefs dish up treats at pet delis; and everything from braces to stem cell transplants to heart surgery is now available for your pet, assuming you can afford it.

The newest trend is the most controversial and revealing: psychoactive drugs for dogs and cats. Identifying a multi-billion dollar untapped market, Big Pharma has just released a handful of designer drugs for pets, treating aggression, separation anxiety, obesity, and ΓΓé¼┼ôdoggie AlzheimerΓΓé¼ΓäósΓΓé¼┬¥, with more medications to follow. Is the popularity of these ΓΓé¼┼ôpooch-me-up drugsΓΓé¼┬¥, as some wags call them, a sign of our heightened compassion, or evidence of an overindulgent society chasing its tail?

Dr. Ian Dunbar, founder of the Association of Pet Dog Trainers, applies his own celebrated brand of lure/reward training when working with his dog, Dune. ΓΓé¼┼ôPet PharmΓΓé¼┬¥ is a controversial exploration of a hot topic that has a timeless edge, a character-driven story focused on North America, but also following developments in Japan, the next frontier and great untapped market for psychoactive drugs for pets, such as Prozac for puppies. This is much more than a story about our relationship to our pets; itΓΓé¼Γäós about our relationship to ourselves. ΓΓé¼┼ôPet PharmΓΓé¼┬¥ will captivate not only pet-lovers, but also a mass audience curious about who we are as a society, and what we are becoming.

ΓΓé¼┼ôPet PharmΓΓé¼┬¥ is the creation of a skilled team of filmmakers--director Patrick Reed and producer Peter RaymontΓΓé¼Γäós previous collaborations include the award-winning ΓΓé¼┼ôShake Hands with the DevilΓΓé¼┬¥ and ΓΓé¼┼ôTriage: Dr. James OrbinskiΓΓé¼Γäós Humanitarian DilemmaΓΓé¼┬¥.

File Information
Format : AVI
Length : 422 MiB for 44mn 2s 731ms
Source : CBC HD
Codec : XviD

Video #0 : MPEG-4 Visual at 1 199 Kbps
Aspect : 624 x 352 (1.773) at 29.969 fps

Audio #0 : MPEG Audio at 128 Kbps
Infos : 2 channels, 48.0 KHz

Enjoy!
Ekolb