Content Marketing Fundamentals - Lynda Tutorials - [GameSlim]

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Content Marketing Fundamentals - Lynda Tutorials - [GameSlim] (Size: 186.67 MB)

		Content Marketing Explained 01 Welcome.mp4	4.81 MB
		Content Marketing Explained 02 Define.mp4	10.69 MB
		Content Marketing Explained 03 Understanding.mp4	5.53 MB
		Content Marketing Explained 04 Thought Leadership.mp4	6.95 MB
		Content Marketing Explained 05 Hiring.mp4	11.14 MB
		Content Marketing Explained 06 Structure.mp4	7.34 MB
		Content Marketing Explained 07 Persona.mp4	8.75 MB
		Content Marketing Explained 08 Voice.mp4	4.81 MB
		Content Marketing Explained 09 Goals.mp4	5.24 MB
		Content Marketing Explained 10 Technology.mp4	6.43 MB
		Content Marketing Explained 11 Ideas.mp4	5.53 MB
		Content Marketing Explained 12 Sales Funnel.mp4	4.56 MB
		Content Marketing Explained 13 Content Types.mp4	8.82 MB
		Content Marketing Explained 14 Calendar.mp4	7.57 MB
		Content Marketing Explained 15 Writing.mp4	6.53 MB
		Content Marketing Explained 16 Design.mp4	6.86 MB
		Content Marketing Explained 17 Curation.mp4	3.06 MB
		Content Marketing Explained 18 Lead Content.mp4	6.79 MB
		Content Marketing Explained 19 Gating.mp4	5.14 MB
		Content Marketing Explained 20 Outlining Promotion.mp4	4.1 MB
		Content Marketing Explained 21 Website.mp4	6.18 MB
		Content Marketing Explained 22 Social.mp4	7.14 MB
		Content Marketing Explained 23 Email.mp4	4.63 MB
		Content Marketing Explained 24 Blog.mp4	3.46 MB
		Content Marketing Explained 25 Content Syndication.mp4	5.84 MB
		Content Marketing Explained 26 Influencer.mp4	5.55 MB
		Content Marketing Explained 27 Ppc.mp4	4.55 MB
		Content Marketing Explained 28 Measurement Goals.mp4	4.9 MB
		Content Marketing Explained 29 Early Metrics.mp4	2.93 MB
		Content Marketing Explained 30 Mid Metrics.mp4	6.38 MB
		386345_369044_00_01_WL30_welcome.txt	2.33 KB
		386347_369044_01_01_XR15_define.txt	12.11 KB
		386348_369044_01_02_XR15_Understanding.txt	6.31 KB
		386349_369044_01_03_XR15_ThoughtLeadership.txt	9.04 KB
		386351_369044_02_01_XR15_hiring.txt	16.09 KB
		386352_369044_02_02_XR15_structure.txt	9.88 KB
		386353_369044_02_03_XR15_persona.txt	11.76 KB
		386354_369044_02_04_XR15_voice.txt	6.5 KB
		386355_369044_02_05_XR15_goals.txt	6.46 KB
		386356_369044_02_06_XR15_technology.txt	8.4 KB

Description

Create messaging that breaks through to buyers and tells the story of your brand with content marketing. Expert Dayna Rothman explains fundamental content marketing concepts and benefits, and then explores how to craft a content marketing strategy in organizations of all sizes.

The course explores creating a content plan, choosing content types, and developing an editorial calendar. It also explains how to write, edit, and design content, as well as choose the right mix of content and curate it for maximum impact, and closes with tips on measuring the impact of your content marketing efforts.

Topics include:
What is content marketing?
Hiring a content marketing team
Creating buyer personas
Developing a brand voice
Setting goals
Creating a content plan
Writing, editing, designing, and curating content
Promoting content on various channels
Tracking performance
Subject:
Marketing
Author:
Dayna Rothman

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Content Marketing Fundamentals - Lynda Tutorials - [GameSlim]