City Branding: Theory and Cases (2011) {=IMPAVIDUS=}seeders: 34
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Description Book Description: The practice of city branding is being adopted by increasing numbers of city authorities around the world and it is having a direct impact on public and private sector practice. The author captures this emerging phenomenon in a way that blends a solid theoretical and conceptual underpinning together with relevant real life cases. Product Details: PDF: 270 pages Publisher: Palgrave Macmillan; 1 edition (January 4, 2011) Language: English ISBN-10: 9780230241855 ISBN-13: 978-0230241855 ASIN: 0230241859 Amazon Link: http://www.amazon.com/City-Branding-Dr-Keith-Dinnie/dp/0230241859 ------------------------------------------------ Seed - Share - Enjoy - Give me Thumbs Up ------------------------------------------------ Sharing Widget |