CapturingCustomers[PHBOOKS].pdf

Though lead generation for business purposes can be a rather daunting task, there are various simple ways that can be adopted to keep the exercise as simple as possible. This time tested methods have proven to be very useful for those attempting the further their business forays or expand current business opportunities.

As well, customer loyalty is the single most important element to retain within a business relationship. A lot of positive elements can be derived from a well established loyal customer base. Huge amounts of money is periodically allocated to advertising, primarily to garner a bigger market share of consumers, but with the existence of a loyal customer base, this expenses can be channeled towards other better and more beneficial areas.

Table Of Contents

· Foreword

· Chapter 1: The Basics

· Chapter 2: Provide Value And Figure Out Where Your Customer Loyalty Is

· Chapter 3: What People Need

· Chapter 4: Make Sure To Network

· Chapter 5: Take Good Care Of Your Customers

· Wrapping Up