Business Research Methods 8th Edition by Donald R Cooper , Pamela S. Schindler -== Eagle_ShaDow ==-

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Business Research Methods 8th Edition by Donald R Cooper , Pamela S. Schindler -== Eagle_ShaDow ==- (Size: 9.67 MB)
 Business Research Methods 8th Edition by Donald R Cooper , Pamela S. Schindler -== Eagle_ShaDow...9.67 MB

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-: Business Research Methods 8th Edition by Donald R Cooper , Pamela S. Schindler :- -== Eagle_ShaDow ==-

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Book Info
Paperback: 640 pages
Publisher: McGraw Hill Higher Education; 8th edition (November 1, 2002)
Language: English
ISBN-10: 0071233180
ISBN-13: 978-0071233187
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Book Description
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Cooper and Schindler's "Business Research Methods, 8e" offers students and instructors thorough coverage of business research topics backed by solid theory. The authors are successful marketing research consultants and that is evident in the rich and realistic case studies found in the text. Managerial decision making is the underlying theme, topics and applications are presented and organized in a manner that allow students to thoroughly understand business research topics and functions. Consequently, the structure of the text encourages and supports completion of an in-depth business research project.
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Business Research Methods 8th Edition by Donald R Cooper , Pamela S. Schindler -== Eagle_ShaDow ==-