Business Analytics for Managers Taking Business Intelligence Beyond Reporting 2010

Author(s): Wiley

Publisher: Wiley

Date : 2010

Pages : 272

Format : PDF

Language : English

ISBN-10 : 0470890614



"While business analytics sounds like a complex subject, this book provides a clear and non-intimidating overview of the topic. Following its advice will ensure that your organization knows the analytics it needs to succeed, and uses them in the service of key strategies and business processes. You too can go beyond reporting!"—Thomas H. Davenport, President's Distinguished Professor of IT and Management, Babson College; coauthor, Analytics at Work: Smarter Decisions, Better Results



Deliver the right decision support to the right people at the right time



Filled with examples and forward-thinking guidance from renowned BA leaders Gert Laursen and Jesper Thorlund, Business Analytics for Managers offers powerful techniques for making increasingly advanced use of information in order to survive any market conditions.



Take a look inside and find:





Proven guidance on developing an information strategy





Tips for supporting your company's ability to innovate in the future by using analytics





Practical insights for planning and implementing BA





How to use information as a strategic asset





Why BA is the next stepping-stone for companies in the information age today





Discussion on BA's ever-increasing role



Improve your business's decision making. Align your business processes with your business's objectives. Drive your company into a prosperous future. Taking BA from buzzword to enormous value-maker, Business Analytics for Managers helps you do it all with workable solutions that will add tremendous value to your business.





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