Branding For Dummies - 1st Edition (2006) + 2nd Edition (2015) (Pdf) Goonerseeders: 1
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Branding For Dummies - 1st Edition (2006) + 2nd Edition (2015) (Pdf) Gooner (Size: 23.62 MB)
Description  Publisher: John Wiley & Sons; 1 edition (8 Dec. 2006) Language: English ISBN-10: 0471771597 ISBN-13: 978-0471771593 Why do consumers pay a premium for a Dell or Hewlett–Packard laptop, when they could get a generic machine with similar features for a lower price? The answer lies in the power of branding. A brand is not just a logo. It is the image your company creates of itself, from your advertising look to your customer interaction style. It makes a promise for your business, and that promise becomes the sticking point for customer loyalty. And that loyalty and trust is why, so to speak, your laptops sell and your competitors don t. Whatever your business is, whether it s large or small, global or local, Branding For Dummies gives you the nuts and bolts know–how to create, improve, or maintain a brand. This plain–English guide will help you brand everything from products to services to individuals. It gives you step–by–step advice on assembling a top–notch branding team, positioning your brand, handling advertising and promotion, avoiding blunders, and keeping your brand viable, visible, and healthy. You ll get familiar with branding essentials like: Defining your company s identity Developing logos and taglines Launching your brand marketing plan Managing and protecting your brand Fixing a broken brand Making customers loyal brand champions Filled with easy–to–navigate icons, charts, figures, top ten lists, and humor, Branding For Dummies is the straight–up, jargon–free resource for making your brand stand out from the pack and for positioning your business to reap the ensuing rewards.   Publisher: John Wiley & Sons; 2nd Edition edition (20 Jan. 2015) Language: English ISBN-10: 111895808X ISBN-13: 978-1118958087 Discover how brands are created, managed, differentiated, leveraged, and licensed Whether your business is large or small, global or local, this new edition of Branding For Dummies gives you the nuts and bolts to create, improve, and maintain a successful brand. It′ll help you define your company′s mission, the benefits and features of your products or services, what your customers and prospects already think of your brand, what qualities you want them to associate with your company, and so much more. Packed with plain–English advice and step–by–step instructions, Branding For Dummies covers assembling a top–notch branding team, positioning your brand, handling advertising and promotions, avoiding blunders, and keeping your brand viable, visible, and healthy. Whether you′re looking to develop a logo and tagline, manage and protect your brand, launch a brand marketing plan, fix a broken brand, make customers loyal brand champions—or anything in between—Branding For Dummies makes it fast and easy. Includes tips and cautionary advice on social media and its impact on personal and business branding programs Covers balancing personal and business brand development References some of the major brand crises—and how to avoid making the same mistakes Shows brand marketers how to create brands that match their employers′ objectives while launching their own careers If you′re a business leader looking to set your brand up for the ultimate success, Branding For Dummies has you covered. About the Author Bill Chiaravalle served as Creative Director with world–renowned brand strategy and design firm Landor Associates before founding Brand Navigation, which has been honored with numerous branding, design, and industry awards. Barbara Findlay Schenck is a nationally recognized marketing specialist and the author of several books, including Small Business Marketing Kit For Dummies. Sharing Widget |