BBC Horizon - The creative brain how insight works 720p.AAC.mp4

The Creative Brain



Video
Resolution: 1280x720
Length: 58:01
Data rate: 1667kbps
Total bitrate: 1793
Frame rate: 25 fps

Audio
Bit rate: 125kbps
Channels: 2 (Stereo)
Sample rate: 44khz


Overview
It is a feeling we all know - the moment when a light goes on in your head. In a sudden flash of inspiration, a new idea is born.

Today, scientists are using some unusual techniques to try to work out how these moments of creativity - whether big, small or life-changing - come about. They have devised a series of puzzles and brainteasers to draw out our creative behaviour, while the very latest neuroimaging technology means researchers can actually peer inside our brains and witness the creative spark as it happens. What they are discovering could have the power to make every one of us more creative. 