5 Tips for Successful Small Business Marketingseeders: 21
leechers: 1
5 Tips for Successful Small Business Marketing (Size: 122.78 KB)
Description "Marketing is the lifeblood of any business, big or small. Marketing drives the sales (of products, expertise, services or whatever your business is about) that bring in the money that gives your business cash flow that allows you to stay in business. The only real difference between big business and a small business owner when it comes to marketing is that the small business owner rarely has the money and resources to embark on a massive, all encompassing marketing campaign! This is probably just as well because you could end up wasting a lot of time, effort and other resources that would be better utilised elsewhere! Why? Because marketing is one area where, with a bit of effort and thought, a small business owner can beat the big guys – time and again. How is that you ask? Well, as a small business owner, you have (or can quickly acquire) a far deeper and more intimate understanding of what your customer wants, the norms and quirks of the area and industry you operate in, and what your competition is up to. And your trump cards? – You are much closer to your customer than any corporate management structure and you can make decisions and effect changes to your marketing efforts very quickly. So, with that in mind, let us have a look at 5 key points that will help crystallize your thoughts and give you direction on how best to market your small business." - Ledoc (Author) Sharing Widget |