Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant by W. Chan Kim, Renée Mauborgne HBR (2005) PDF {SPirate}seeders: 2
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Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant by W. Chan Kim, Renée Mauborgne HBR (2005) PDF {SPirate} (Size: 1.94 MB)
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Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant by W. Chan Kim, Renée Mauborgne HBR (2005) PDF {SPirate}
 After you download this torrent, please like it, comment here and (most importantly) SEED for at least 24 hours. SEEDING A TORRENT is such a small favor in return for the file you've downloaded for free. It also keeps the torrent alive for other KAT members to download. Liking a torrent & leaving a quick "Thank you" let's an Uploader know that their hard work is liked and appreciated. This will result in more uploads! The global phenomenon, embraced by business worldwide and now published in more than 40 languages. This international bestseller challenges everything you thought you knew about the requirements for strategic success. Since the dawn of the industrial age, companies have engaged in head-to-head competition in search of sustained, profitable growth. They have fought for competitive advantage, battled over market share, and struggled for differentiation. Yet, as this influential and immensely popular book shows, these hallmarks of competitive strategy are not the way to create profitable growth in the future. In the international bestseller Blue Ocean Strategy, W. Chan Kim and Renee Mauborgne argue that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool. Based on a study of 150 strategic moves (spanning more than 100 years across 30 industries), the authors argue that lasting success comes not from battling competitors, but from creating "blue oceans"--untapped new market spaces ripe for growth. Such strategic moves, which the authors call "value innovation,” create powerful leaps in value that often render rivals obsolete for more than a decade. Blue Ocean Strategy presents a systematic approach to making the competition irrelevant and outlines principles and tools any company can use to create and capture their own blue oceans. A landmark work that upends traditional thinking about strategy, this bestselling business book charts a bold new path to winning the future. Published by Harvard Business Review Press. About the author (2005) W. Chan Kimis The Boston Consulting Group Bruce D. Henderson Chair Professor of Strategy and International Management at INSEAD and an advisory member for the European Union. Renée Mauborgneis The INSEAD Distinguished Fellow and a professor of strategy and management and a Fellow of the World Economic Forum. Together, they have written for the Wall Street Journal, New York Times, and Financial Times, and their Harvard Business Review articles have sold over 500,000 reprints. They were selected for Thinkers 50, the global ranking of business thinkers, and The Sunday Times (London) called them two of Europe’s brightest business thinkers…Kim and Mauborgne provide a sizeable challenge to the way managers think about and practice strategy. They split their time between New York and Fontainebleau, France. Bibliographic information for Blue Ocean Strategy Title Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant Strategy / Harvard Business School Press Authors W. Chan Kim, Renée Mauborgne Edition illustrated Publisher Harvard Business School Press, 2005 ISBN 1591396190, 9781591396192 Length 240 pages Related Torrents
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